Lil Nas X delivers one of the most viewed in-game concerts


Lil Nas X's performance in Roblox

Lil Nas X has garnered over 35 million visits for his in-game performance in Roblox, marking a hugely successful debut concert for the online gaming platform.

The double Grammy award-winning rapper behind worldwide smash ‘Old Town Road’ delivered a free-to-access concert experience which was aired three times across the weekend (14 and 15 November).

The in-game performance featured a set of stages inspired by Lil Nas X’s songs and videos – created using the latest shadowing, lighting and physically based rendering (PBR) facial recognition technologies available on the Roblox platform – and was preceded by a Q&A with fans.

The show, which took place in partnership with Nas’s label, Columbia Records, rivalled Travis Scott’s record-breaking in-game concert in Fortnite in April.

The in-game performance featured a set of stages inspired by Lil Nas X’s songs and videos and was preceded by a Q&A

According to developer Epic Games, the premiere of Astronomical drew more than 12 million players and across five shows and two encores – four more showings than Nas’s Roblox concert – is believed to have attracted around 45.8 million viewers.

Scott’s record-breaking feat trumped Marshmello’s 2019 Fortnite concert which saw 10 million players tune in to watch the electronic music star’s in-game performance. Both Fortnite concerts were free to access.

Other notable videogame shows this year include J Balvin in Fortnite, Gorillaz and Beck in Animal Crossing and several festivals in Minecraft, while 2019 saw Korn play AdventureQuest and the Offspring World of Tanks, among others.

While Nas’s concert was Roblox’s first, the platform’s existing moves in the music space include a partnership with dance music label Monstercat and a recent album release party for singer Ava Max which was attended by 1.2m players.

Roblox is a collection of more than 50 million user-created video games (sometimes compared to YouTube, but for games rather than videos). The platform’s popularity has exploded this year, particularly among children, and now boasts more than 150m monthly users.

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