100 Billion Views And Counting: ‘CoComelon’ Is Absolutely Dominating Netflix And YouTube


CoComelon Moonbug Entertainment

In the world of entertainment, we report on all kinds of entities that dominate the YouTube space. The WWE YouTube channel has garnered 50 million views in its lifetime. Movieclips has generated 44 million watches. And a music outlet like Zee Music Company sits pretty with 30 million all-time views.

And when we look at the SVOD realm, the movies and shows that dominate the biggest streaming platforms on the planet—such as Netflix NFLX -0.7%, Amazon AMZN +0.2% Prime, Hulu, Disney+ and HBO Max—received more attention this year than ever as COVID-19 forced everyone to remain indoors for their entertainment.

Most of the time, those two realms are largely separated. A piece of content that dominates YouTube isn’t likely to crossover with Netflix, and vice versa.

That is, except, for CoComelon.

And if you need proof, then look no further than the number “100.” Because the CoComelon brand just passed 100 million subscribers on YouTube (the third-most of any channel) and 100 billion lifetime views (the second-most ever).

Oh, and over on Netflix? The CoComelon show has spent over 100 consecutive days on the streaming platform’s Top 10 list (in fact, today marks the show’s 109th straight appearance). During that period, CoComelon has arguably become the most popular program on Netflix.

Now that all might sound crazy. And that’s probably because you’ve never heard of CoComelon—which is aimed at a much younger demographic.

But make no mistake: CoComelon is a worldwide phenomenon in the children’s programming department. And that’s largely thanks to Moonbug Entertainment Ltd., which acquired the CoComelon property in July 2020. Since then, the CoComelon brand has seen steady growth in response to Moonbug’s efforts to broaden its audience exposure.

“The brand ethos of CoComelon is simple: make kids happy and smart through fun and relatable content,” said Patrick Reese, general manager at Moonbug. “That’s been our brand’s mission since creation, which is why CoComelon has not only remained a family favorite but has seen such exponential growth.

The CoComelon brand aims to teach children how to take on everyday activities and role models positive behavior with a sense of enthusiasm. The show focuses on universal themes and everyday narratives such as eating your vegetables, learning to tie your shoes and getting ready for bed. With its bright and bold colors and cheerful nursery rhymes and phrases, CoComelon attracts children aged one to four to sing and dance along with Baby JJ and his siblings as they learn letters, numbers, animal sounds, colors and more.

In addition to the on-screen popularity that’s skyrocketed over the past year, the CoComelon toy line has been flying off the shelves. Moonbug and toy company Jazwares have been working with retailers including Amazon, Target TGT +1% and Walmart WMT -0.1% to replenish stock so parents can access the products. The line features characters and items inspired by the show.

“JJ, his friends and family have been a bright light for children since the brand’s inception,” said René Rechtman, co-founder and CEO, Moonbug. “As kids across the globe look to CoComelon for relatable content, we’re continuing to grow the show. This is just the beginning of the brand’s global growth as we work to expand the franchise both on and off the screen.”